Picasso's Logo

This is the logo I created for "Picasso's Slice of Pie." This logo was created entirely in Adobe Illustrator.

The thought process behind this piece was to incorporate the city of Chicago (where Picasso's was established). The skyline is representing Chicago, with the quick brush strokes giving the logo a modern look as well as playing on the name "Picasso's" I felt that this piece gave the classic pizza place look with a much needed modern twist.
I chose to use the "Italian" red and green to make people think pizza and hunger.

To see this whole process feel free to take a look at picassossliceofpie.blogspot.com